Cycle of Lives – T minus – 193

There are many moving parts to this extraordinarily crazy venture. Each day, the Cycle of Lives is gaining momentum, and I’m looking forward to being able to say that many times over in the next six months if the progress continues along in the same fashion.

Here’s a quick update:

  • Sponsorship – we are actively seeking corporate sponsorship and are pursuing several avenues with many diverse companies. Deborah Brosseau at Spinner PR is hard at work finding the right partners who see our vision and are eager to participate. Hopefully, you’ll start to see more on this soon.
  • Product Partners – My team and I are working on several projects, including gathering the right contact information for over 250 companies that could potentially partner with us with products, sponsorship, other some other means of involvement. I have had these product partners identified, but reaching out to them keeps getting pushed down the priority list, and that needs to change. My team and I are committed to getting ahead of several important projects that remain unfinished. Product partners are instrumental to keeping the costs down. We are a non-profit, 501(c)3 corporation and we will be using the funds we raise to help with care and treatment of those afflicted with cancer.
  • Training – I’m on the other side of 50. I have mixed feelings about that, but this isn’t the place, nor is now the time, to discuss those feelings. The reality is that to bike 5,000 miles in seven to eight weeks is no joke no matter one’s age, but I will need to pay extra attention to being prepared. I sometimes want to believe I’m Superman, but at 75 miles into a 100 mile ride, I’m just plain old David. I need to do lots of training, build up a solid base and a high level of strength, and really develop and hone into the mental toughness inside that will power me to get up each day and bike 8-12 hours. Part of me is looking forward to the challenge, the discipline needed, the mental and emotional journey that awaits, but another part of me asks tough questions when I’m on a 100-mile training ride. I wonder what I’m getting myself into, why I’m attempting such a far-reaching project, and if I’m losing sight of what my priorities should be. The latter part of me can’t win a fight over the former, but it does get in a few piercing blows every now and then: “You shouldn’t do this, you have too many other things to do,” “Leaving your kids alone for nearly two months is reckless, even if they’ll be 18,” “What happens if the weather doesn’t cooperate or you get completely off schedule during the ride? You’ll let everybody down,” and so forth. Preparation will certainly cure most of the doubts, and my preparation is going well. More than that though, I believe in the Cycle of Lives and am attempting to do something meaningful and impactful. Nothing worth doing is easy, and when things become difficult, I know I’m on the right track. For now, I’m biking 3-4 times a week, running 3-4 times a week, sleeping a bit more, eating pretty healthy, and taking strategic rest and recovery days.
  • Route – The Cycle of Lives bike route is going to be a logistical challenge: 25-odd major cities spread from Southern California across to Florida and up to New York, a support vehicle and team (with any luck!), book subjects, media coordination, and more. I’ve started to detail the route and have begun to outline each stop’s extra-curricular activities such as meeting with book subjects and visiting hospital and care centers, and will be working with Spinner PR to schedule media coverage and public outreach at all of the major stops. I’ll be posting the route sometime after the first of the year.
  • Book Subjects – I have several book subjects already, and their stories are fascinating. I’ve had meaningful, interesting, and moving discussions with all of them. Each person has such a fascinating perspective and history. I cannot wait to tell their stories. I am still looking for more book subjects. If you know anybody with a compelling story who is involved with the care, treatment, research, administration, or in any way involved with cancer, I would love the chance to talk with them. Please have them reach out to me directly at david@david-richman.com
  • Partner Facilities – There are so many wonderful care and treatment facilities in the country. I have been referred to many and am reaching out to many more in the hopes that they will become involved with the ride. I plan to stop in each city to meet with the book subjects and to visit facilities to help to raise awareness, funds, and interest. We are working on a media plan that will be coordinated to provide maximum exposure for our sponsors and for the project.

There is much done, and much more to be done, but we’re making progress in many areas. I would love any feedback and suggestions you have. Thank you.

David.